Roman vs Neapolitan Pizza Guide

Roman-style pinsa and Neapolitan pizza differ in their dough, shape, texture and traditional cooking methods. Pinsa is commonly made with a high-hydration dough and shaped as an oval base, while Neapolitan pizza is round, with a soft centre and raised edge. Roman pizza covers several styles. This guide focuses on Pinsa Romana as one Roman-style […]
Virtue Expands Nationwide Listings with Booker, Co-op and Ocado

Virtue is expanding across UK foodservice and grocery through three major launches with Booker, Co-op and Ocado. Together, these partnerships make our ambient Pinsa Romana sourdough flatbreads easier to discover, whether you are buying for a busy hospitality kitchen or making pizza at home. It is an exciting step for Virtue, bringing our chef-led approach […]
Pinsa vs Traditional Pizza Bases: Which Option Should You Choose?

Choosing between pinsa and pizza base options comes down to what matters most for your kitchen, your team and your customers. If your business needs a base that is quick to finish, easy to handle and reliable during busy service, pinsa romana is often the stronger choice. If your menu is built around traditional dough-making, […]
What Makes an Ambient Pizza Base Better for Commercial Kitchens?

Commercial kitchens today operate in a highly competitive environment where speed, consistency and cost efficiency directly impact profitability. Restaurants, pizzerias and food service operators are constantly looking for ways to improve output without compromising quality. This is where ambient pizza bases are transforming kitchen operations. Unlike traditional dough systems, they offer a stable, ready-to-use solution […]
Brie, Prosciutto and Red Berry Christmas Pinsa

Recipe Overview Bring a touch of holiday magic to your table with this festive Pinsa Romana recipe that celebrates the season’s most comforting flavours. Blending cosy richness with bright, cheerful accents, it’s designed to feel both indulgent and joyfully fresh – ideal for sharing at gatherings as a standout centrepiece at any festive feast. Whether […]
Prosciutto, Stilton and Walnut Pinsa

Recipe Overview This pinsa combines salty-sweet richness with crisp, fresh contrast. Its light, airy crust is layered with creamy Stilton, toasted walnuts and delicate slices of prosciutto. As it bakes, the cheese melts into the warm base, and the dish is finished with a handful of peppery rocket and a glossy drizzle of hot honey. […]
The Ultimate Breakfast Sandwich

Recipe Overview Meet The Ultimate Breakfast Sandwich – a bold, flavour-packed creation designed to turn any morning into a moment worth savouring. Imagine a perfectly baked, fluffy Puccia Bun giving way to layers of rich, juicy wagyu beef sausages, a runny fried egg on a bed of sweet, buttery caramelised onions, all brightened with a handful of fresh, […]
Biscoff, Apple and Blackberry Pinsa

Recipe Overview A beautifully rustic dessert pinsa inspired by the comforting flavours of a classic apple and blackberry pie. Perfect as a mid-afternoon treat or a light yet indulgent dessert, this Biscoff, Apple and Blackberry recipe is bound to become a new favourite. Two varieties of apple, ripe blackberries, crushed Biscoff, and a generous drizzle […]