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Why Virtue?

We make your pizza menu easy, authentic & fast!

Born out of a personal journey to improve gut health during the pandemic, our high-performance, long-fermentation sourdough redefines pizza making for busy operators, resulting in a highly digestible and authentic eating experience.

Our customer-centric approach makes us easy to work with, offering high quality pizza and flatbread solutions that focus on healthier eating and simplified prep, backed up with fast nationwide delivery.

 

EXPLORE

the solutions

OUR Promise

  • To save you time and hassle without compromising on the quality of your menu.
  • To wow your diners with something so good they can’t help coming back for more!

A customer recently summed this up perfectly for us:

“It’s like it’s got more soul”.

WHAT WE DO

THE DOUGH

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SOURDOUGH PIZZA DOUGHBALLS

A classic light and stretchy pizza dough, with the extra flavour and nutrition of sourdough. Perfect for British palates!

– High performance, super-stretchy

– Slower prove; manageable across service

– Cold ferment for up to 3 days if required

– Can be knocked back and re-proved for next service

– Sizes from 180g – 500g

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PINSA ROMANA SOURDOUGH

Our luxurious roman-style sourdough, hand-finished and par-cooked in Italy, for ultimate convenience and flavour.

– Super light & crisp and healthier than regular dough

– Great ambient shelf life saves on chilled storage

– De-skills service while giving exceptional results

– Various flatbread applications, including sweet!

– 3 sizes

ALL YOU NEED TO

MAKE GREAT
PIZZA EASY

A considered range of toppings from selected partners that share our passion for delicious pizza. Our range simplifies service and adds value to your menu

– DRIZZLES & SAUCES
– PIPING CREAMS
– CHEESES
– MEATS & CHARCUTERIE
– PIZZA SAUCE & TOMATO PRODUCTS

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DEMO'S AND ADVICE

Equipment & Techniques

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TESTIMONIALS

“Quality service and the best dough we have come across for both versatility and taste”
Title
LEE PATERSON
SERIOUS DOUGH CO, Kettering

WHY NOT

GIVE OUR
DOUGH A GO

WANT TO PUT OUR DOUGH TO THE TEST?

JOIN OUR COMMUNITY!

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