WE EXIST TO
create artisan
pizza experienceS
Inspiring a happier, healthier future, through the power of pizza.
OUR STORY
Our founders’ own quest to improve gut health led to us falling in love with sourdough pizza and we have been preaching the virtues of it ever since!
Pizza is more than just food – it’s an experience. It has a unique, almost magical way to bring people together, regardless of age and culture.
With the nation’s health in a perilous state, we saw an opportunity to inspire as many people as possible to make better food choices through the power of pizza.
OUR MISSION
To help you create artisan pizza experiences that are not only delicious and authentic but are also healthier, leaving you feeling great after every slice.
With this core purpose driving us, we’re creating a range of artisan sourdough pizza bases and complementary products that are designed to simplify, yet elevate, every pizza making experience.
Whether you’re a hospitality or catering chef looking to streamline your pizza-making process, or a retailer wanting to offer a health-conscious artisanal pizza option – let’s talk!
OUR VALUES
Here are the things that make us tick at Virtue… the elements that make up our unique team DNA, and the principles that ensure we add value to all our stakeholders, including you!
- ACT WITH INTEGRITY
- BE INNOVATIVE
- MAKE IT EASY
- BE RESPONSIVE
- BE ENGAGING
Real food. Real people.
From being just a backshed startup in January 2021, Virtue is on an exciting journey!
Investment by Blackdown Growers, Warwickshire’s most established fresh produce grower has enabled us to develop fast into the vibrant, innovative company we are today!
We would be nothing without our people, and owe everything to their daily commitment to being the most helpful team in the world of pizza!
Megan Saville
Head of Customer Experience
Simon Calder
Director
Terri Day
Customer Service Manager
Rachel Thompson
Executive Assistant
Gareth Dixon
Founder
Charlie Holmes
Technical Manager
JOIN OUR COMMUNITY!
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